Members are assigned badges and there are levels to them.
Your badge is shown on your personal member profile page as well as on the poll page discussion boards. Additional option to stick in traffic.
Influencers are assigned the Red badge.
Three ways to attain the Lifetime Gold Badge:
Influencer: Makes a nomination.
Destination: Win a Poll and be Elected as an Award Winning Diamond.
Spotlight Association Membership.
Three ways to attain the Lifetime Blue Badge:
Influencer: Makes a Nomination that Wins a Poll.
Brilliant Diamond: #1 Poll Winner.
Be a Featured Spotlight.
Only one way to attain the Lifetime Indigo Badge:
Win an Influencer Contest - Super Rare.
The most boring of all. These are the Citywide Spotlight Administrators.